When developing a sub-brand consider now it supports our parent Ably brand, and look for ways to extract and repurpose logo colors, shapes and typography.

Ably API Streamer

The full-color logo should always be primary choice
On darker backgrounds, we retain the color motif but with white and grey logotypes.
On backgrounds that match or are close to the motif colors, we use a simplified mono-color variant.
The simplified mono-color variant can also be used over photographic backgrounds.
The logo is also available in portrait orientation if the placement demands.

Badges and Icons

The motif from the logo can be used for social media badges and icons, always observing the color rules.

Ably DSN

The full-color logo should always be primary choice
On darker backgrounds, we retain the color motif but with white and grey logotypes.
On backgrounds that match or are close to the motif colors, we use a simplified mono-color variant.
The simplified mono-color variant can also be used over photographc backgrounds.
The logo is also available in portrait orientation if the placement demands.

Badges and Icons

The motif from the logo can be used for social media badges and icons, always observing the color rules.

Ably Hub

The full-color logo should always be primary choice
On darker backgrounds, we retain the color motif but with white logotypes.
On backgrounds that match or are close to the motif colors, we can use the reversed variant.
The reversed variant can also be used over photographc backgrounds.
The logo is also available in landscape orientation if the placement demands.

Badges and Icons

The motif from the logo can be used for social media badges and icons, always observing the color rules.